In a creative industry that still employs more men than women and pays men more than their female counterparts, The GirlHood are an organisation on a mission to help young women profit personally, socially and financially from their creativity. They seek out creatively talented females, aged 11-24, from diverse backgrounds, and introduce them to learning programmes, content and resources to help them develop as resilient females with their own creative voice. thegirlhood.co.uk
Credits: Director / Scriptwriter / Producer: Nicola Thompson Director / Production / Post Production: Marko Anstice Sound Design: Nathan Palmer Music: Wakey Wakey by Nick Payne (Hummingbird Music library) Voiceover: Kristabel Plummer
CHANGE THE GAME - The GirlHood
Tourism Ireland - 48 Hours
To promote Ireland as a city break destination we created a digital campaign showing 48 hours in Dublin and Belfast. We produced an editorial style itinerary brought to life via lifestyle photography and film. From traditional pubs to secret cocktail bars we uncovered the hidden gems of each city and demonstrated just how much culture can be crammed into a weekend away.
Coco Beach Resort and Residences is a luxury holiday resort in Puerto Rico. It offers residents tropical life, professional golf and real-estate opportunities. Following it’s recent rebrand we were asked to leverage the destination during the PGA tour. We created a TV ad to be featured on the American Golf Channel in March 2016.
The advert was aired across the network and shared on the Coco Beach Puerto Rico Facebook page. In just a few weeks the video had over 150K views on social media.
Tourism Ireland - Learn English
Creative concept / Copywriter
The Irish are known for being the friendliest people in the world – making Ireland the perfect place to learn English. We created a campaign to show how welcoming the Irish are using a game of charades as the language barrier. Our video followed up with an quiz to see if people could guess what the Irish were saying. The campaign went live across French, Italian and Spanish markets.
The results? In one month over 26,000 people viewed the campaign page, 13,000 completed the quiz and 10,000 signed up to receive results. We also doubled the length of time users usually stay on a Tourism Ireland page.
Digital Cinema Media
In 2012 cinema turned digital and DCM needed a new identity that reflected the dynamic power of the media. We created three 15sec film idents that continue to be played in 3,000 cinemas across the UK. The concept behind the idents was to demonstrate the power of cinema by serving a sensory explosion. Designed specifically for the big screen, tailored surround-sound and dramatic visuals brought the screen to life.
E.ON See is an app we created to show E.ON customers how much energy they’re using and how much it costs using data from their smart meter.
Along side the app we created a range of energy efficient guides with tips and advice on how to keep costs down.
Tourism Ireland - Editorial
Concept / Copywriter
Throughout 2014 there were various events and features Tourism Ireland wanted to promote – 150 year celebration of poet William Yeats, 2015 Year of Design and the traditional Irish craft to be discovered along the Wild Atlantic Way. We created a range of magazine-style editorial pages so tourists could learn more about Ireland and plan their trip around up-coming events.
Tmall is the most popular online marketplace in China owning as much as 50% of the B2C market. In 2015 Royal Mail developed a Tmall storefront featuring British products from UK businesses. Our objective was to drive brand awareness to show how Royal Mail could help businesses sell successfully in China. We created a video to sit on the Royal Mail website and supporting marketing collateral.
In 2013 Nokia, now owned by Microsoft Mobile, launched a new range of smartphones. Targeting young people in developing markets they wanted to introduce new handset designs and developments in their web browsing technology. We produced a range of editorial style pages with photography and animation to explain the new features.
LovetoPost is a Royal Mail app which encourages people to turn their photographs into postcards to send to family and friends in the post. We came up with the ‘Brighten Someone’s Day’ campaign to promote the app across the Royal Mail website and on social media.